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Otis showroom | engraving minimalist aesthetics in the life of a
Date: 2021-08-13 Click: 860

Less is more, more is confusing

This is the philosophy of Taoism

It is also the aesthetic principle of minimalist design

Therefore the designer

Combine the introverted and implicit of Eastern culture with Western ideas

Turned into

A minimalist, artistic, and life-rich architectural space

Otis doors and windows exhibition hall

Achieve a soul-shaking journey of doors and windows




Otis doors and windows is a high-end door and window brand under Guangdong Lion King Home Technology Co., Ltd. This exhibition hall design is already the fifth-generation upgrade of Otis doors and windows. The exhibition hall uses the elements of architectural design to make a morphological change between the building and the window. The window is the eye of the building, and the building is the carrier of the window.

The de-stylized and refined design presents a minimalist art with a unique form. The exterior façade of the Otis showroom is made of black artistic paint, which allows you to see the German brand tonality from a distance and the detail quality of the details. Using the inclined design language symbols as elements, breaking the traditional laws, jumping out of the phenomenon of industry homogeneity, creating a differentiated brand image, and reshaping the brand visual experience.


In order to create a more experiential, more tasteful, and more powerful aesthetic space, the entire exhibition hall uses a step-by-step experience to make a lot of ingenious thinking. For example, the use of landscape gardens allows doors and windows to separate and integrate the "inside and outside". The use of lighting effects and the contrast between light and dark create a space atmosphere and enhance the product experience.


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The function of the exhibition hall is not only the comfort of experience, but also the exquisite craftsmanship, not only the brand of materials, but also a recognition of feelings and culture. Lines and shadows + geometric shapes are ultra-modern technological sense, the art is hidden in the details, the soft light is clear and not dazzling, and the geometric shapes are placed randomly on the slopes, which not only has a three-dimensional sense of space, but also integrates with door and window products.

The overall wall outside the exhibition hall is designed with black tones, and the handmade art paint with goose down texture makes each texture different and rich in layering.

The front facade uses a large area of hollow glass with floor-to-ceiling windows, which clearly displays the indoor scene. After walking, you will be attracted by the indoor scenery and moved by the atmospheric and elegant windows. I can't help but stop and admire.

The left side of the exhibition hall adopts a small area of tropical garden design with green plants and white stones and flowing water. Under the mapping of warm light and light, it not only neutralizes the coldness of the modern atmosphere, but also adds a bit of agility and Zen to the scene, which causes infinite reverie and makes people feel Want to find out.


Entrance design willow dark flowers in another village 01


On the white wall, under the illumination of light and shadow, the white three-dimensional characters seem to be alive, vivid and agile under the light and shadow. The big picture spliced by 4 sets of 65 inches, playing the latest product video of Otis doors and windows, looks very shocking. The black ground of the corridor echoes the black mirror surface of the ceiling, which brings people into another sensory experience.

After the corner, the dark tones change from dark to bright, giving people a visual sense of "willows, dark flowers, and another village". The lighting in the exhibition hall is designed with no main light, and the light is not visible. The light lines in the exhibition hall guide the different regional experiences. Separated.



Product experience area One window, one world, one door, one wonderful 02

Every background design of the product is very particular. The back of the first product is a picture of flowing water. Unlike the large-scale scenery seen in the past, it seems that the sound of flowing water can be heard in front of the window, and it seems that nothing can be heard when the window is closed. The gray tones of flowing water set off The texture on the window has a texture like rocky mountains and rivers, echoing the background, this window is like a painting.



Behind the window is a green landscape of cactus, which is different from other greens. The cactus is covered with a layer of cold hoarfrost and white granular stones. The seemingly sharp and icy properties are very soft and the gray of doors and windows. Melt into a painting.


When I turned around, I saw a picture that was half green and half rippled, and the vertical long rainbow glass door was half opened. The picture gave people a poetic feeling of "still holding the pipa and half covering the face", half real and half blurred.



The sun room is bright and not dazzling 03


The semi-open sun room, without a door, is more open and inclusive, making people willing to walk in. The glass on the top is bright but not dazzling, warm but not scorching under the soft film. The two small logs squat, echoing the doors and windows products of Otis, calm and without loss of texture.





Every thing in the construction law area has a lot of things 04


The appearance of doors and windows is visible to the naked eye, but the quality of doors and windows is not easy to understand by appearance. In the Otis method area, you will see the core of Otis products and appreciate the quality experience that is invisible to the naked eye. From large to window samples, small to screw corners, to imported hardware accessories, plus various tests, everything is "hidden".




For example, the profile cavity structure, the bending technology of the rubber strip, the overall corner code technology, the brand of viscose, the thickness of the sliding brace, etc., one by one, you will find the original hardware and technical content hidden in the doors and windows. It's really a lot. At this time, you only have one idea, that is, "Only good doors and windows can really stand up to scrutiny and test", and the quality mystery of Otis doors and windows is not the aesthetics and texture of the surface, but the inner quality. .






Color customization 46 kinds of colors I want you to enjoy 05


In home design, color is not only a language, but also a major factor in determining the mood of the space. The extraordinary color matching can inject soul into the home space, increase the spirituality of the home space, or passion, or agility, or tranquility, or intellectual.... Each color is silently telling a different story.


Otis doors and windows know that every homeowner has a unique temperament, just like colorful colors. Different colors have different emotional attributes. Therefore, it is the first to start. Even a set of doors and windows can be customized in color. 46 colors miss you Enjoy.


As we all know, the diversification of colors is extremely testy for the production cycle. In the door and window industry, there are very few manufacturers who dare to customize color, but Otis dared to be the first. The strong proof of production strength is also an excellent performance of Otis's humanized service!

46 color customization▲


The design of the entire exhibition hall is designed according to the layout of the scene-oriented experience store, integrating products and spaces to create different home space scenes, from simple to complex, from shallow to deep, from the inside to the outside, showing the life of the product in an all-round way Experience, spatial aesthetics, and atmosphere control. The exhibition hall deconstructs products from multiple perspectives, from appearance to structure, from visual to function, from personal experience to scientific testing, etc., so that the value of appearance no longer floats on the surface, but by Inside out, so that the good will no longer be lost with time, but can withstand wind and frost, and withstand the test of time.

Visiting the entire exhibition hall, you will firmly believe that a high-quality door and window brand is not a superior trademark, but a lifestyle that can be perceived, touched, and truly experienced. The fifth-generation Audis door and window exhibition hall integrates temperature, humanity, emotion, and art into the space, engraving minimalist aesthetics in the life of the building. Through the integration of art and technology, the single function of the traditional exhibition hall is broken, and the limited space is opened infinitely. Walking in the exhibition hall, you can not only feel Otis’ unremitting pursuit of excellent performance, but also the exploration and application of cutting-edge technology, the ultimate expression of rigorous craftsmanship, the full display of independent research and development strength, and the perfect application of high-quality materials. It demonstrates the business philosophy of Otis doors and windows to make products, intensively cultivate the market, and stabilize the brand.




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