Douyin, which was unknown a few years ago, has become the mainstream in all major fields and has reached an unshakable position, becoming a platform that most Chinese people can't live without. Where there is traffic, there are business opportunities. As a large traffic platform with many attributes such as e-commerce, traffic diversion, sales, and live broadcast, how should the door and window industry use Douyin to better market and expand customers?
In recent years, with the continuous improvement of national consumption and demand, the service-oriented door and window industry has also undergone a qualitative leap. The transformation from traditional doors and windows to system doors and windows has witnessed the advancement and innovation of the door and window industry. Only companies that dare to try and make breakthroughs in emerging media and channels can finally stand out in the fierce competition and achieve rapid development.

Turn on Douyin and you can find that many door and window companies have also joined the short video operation matrix. Some early fans have exceeded 10,000 and are very active. There are those who focus on the founder’s IP and drive users' consumption concepts by conveying personal values and sharing marketing experience; there are also those who focus on story-type IP, which has stories and plots, and conveys positive positive energy and brand culture through performances; In addition, the main product IP is used to display product functions, appearance and texture, safety and quality, etc., so as to gain more users' attention.
No matter which form of IP is created, it will bring more direct and observable publicity to brand content and value output. The establishment of a professional short video operation team, continuous and efficient content output, and the creation of an exclusive traffic matrix will bring investment and franchise to the door and window industry. Great help here. It is said that Douyin's rapid growth period is 20 years, and great changes are taking place every year. Now it is not too late for the door and window industry to join the Douyin train, but it should be as early as possible. 

Since its launch this year, Otis doors and windows Douyin has won unanimous praise from customers. The depth of text conveyed between the words and the professionalism of the door and window products presented by the content are easy to understand and highlight the importance of doors and windows in home decoration. It can really provide more people with professional knowledge of doors and windows, practical guides for end consumers to buy doors and windows, as well as the visible high-end door and window product quality and German system door and window brand style, such a way to insist on content and dry goods The Lord deserves to be seen.
In the future, Audis will deepen the manpower and capital investment in short video operations, and even bring more direct and valuable content to users in the form of live broadcast. In short, if you find your own positioning, grasp the direction of brand development, and take the appropriate path forward, you will always see your own light.