In recent years, concepts such as consumption upgrades, customized doors and windows, and large homes have been continuously mentioned in the home building materials industry. In particular, the concept of large homes has shown an unstoppable trend in the industry. As a high-end brand in the door and window industry, Otis has combined with market trends and digs into consumer pain points, and continues to innovate in the industry. CarpenterHeart quality to create a comfortable and healthy habitat
With the development of the times and technology, the door and window industry has also undergone the development and transformation from traditional doors and windows to system doors and windows. It caters to more consumer needs from AI intelligence and brings a better home experience. Audis doors and windows have insights into the changes of the times and conform The trend of the times has introduced a series of personalized customization requirements.
Otis doors and windows have a mature R&D team, and continue to introduce new ones, gradually enrich and improve the performance of doors and windows, and have achieved excellent results in thermal insulation, waterproof and wind resistance, safety and energy saving, and provide more families with perfect a
Service upgrade to create a system assistance system
As a manufacturing and service-oriented enterprise, the Otis door and window service team is a bridge for communication between manufacturers, and from time to time to the store to provide event support, technical guidance, knowledge and sales training, etc., to provide all the actions for franchisees to fully empower the terminal The foundation and guarantee.
Recently, the Otis Online Business School was established to create a systematic marketing course for the industry, deliver a more comprehensive knowledge system, build a learning enterprise, promote corporate cohesion and collaboration with manufacturers, support business and nurture business, and promote rapid growth and fission of enterprises, etc. , It has established a leading and benchmark model.
Layout of the whole network, leveraging the blue ocean of private domain traffic
With the change of fast food culture and the young and individualized consumer groups, Otis doors and windows closely followed the market development trend, quickly formed a brand promotion team, and achieved multi-channel full-category coverage by using the online + offline model. Otis German system doors and windows, build reputation with quality, and guard Wanjia with safety The development direction, starting from the content, focusing on digital marketing channels such as live broadcasts and short videos, continuously output brand charm, help terminals flexibly expand customers, and leverage the blue ocean of private domain traffic.
In the future, Otis doors and windows will launch more detailed service and promotion systems to escort every Otis consumer, and continue to focus on product research and development, reduce energy consumption and improve the living environment on the premise of meeting industry standards. Create a healthy and intelligent living space for more families